Minor Hotels expands partnership with  HBX Group

Minor Accommodations and HBX Group have introduced the worldwide enlargement of their most well-liked distribution partnership. The announcement was unveiled at MarketHub Asia 2025 in Macau, China.

The expanded partnership builds on the success of Minor Accommodations and HBX Group’s present collaboration in Europe and the Americas. Below the settlement, Minor Accommodations will add 181 properties from Asia, Australasia, Africa and the Center East to its distribution partnership. The group may even designate HBX Group as a most well-liked B2B distribution companion, enabling streamlined distribution, optimised operational prices, and larger management over charges and stock.

HBX Group’s world community, which connects 60,000 journey distributors throughout over 190 supply markets, will now have entry to over 560 Minor Accommodations properties throughout 58 nations. These embrace famend manufacturers akin to Anantara, Avani, Elewana Assortment, Tivoli, NH, NH Assortment, nhow and Oaks. Wanting forward, Minor Accommodations introduced its intent so as to add almost 300 properties to its portfolio over the following three years, which may even be a part of the popular distribution partnership.

Carlos Muñoz, Chief Business Officer at HBX Group, commented: “This world partnership represents a major milestone in our collaboration with Minor Accommodations. By consolidating distribution efforts and decreasing operational complexity, we’re enabling Minor to streamline its technique and deal with reaching high-value markets the place we will add actual worth. HBX Group turns into an extension of Minor’s industrial arm, bringing their manufacturers to markets and prospects that may in any other case be out of attain. Collectively, we’re setting a brand new benchmark for what a real partnership between a hospitality group and a distribution tech platform ought to appear like.”

Ian Di Tullio, Chief Business Officer of Minor Accommodations, added: “Our partnership with HBX Group has been instrumental in sustaining our agility and effectivity, permitting us to leverage greatest practices and insights from their community. This collaboration in Europe and the Americas has been invaluable in accelerating our progress and increasing our distribution. We stay up for broadening this profitable relationship to embody our world portfolio, in the end delivering superior worth to our prospects.”

Fernando Vives, Chief Business Officer of Minor Accommodations Europe & Americas, strengthened: “Our collaboration with HBX Group has accelerated our progress in Europe and the Americas and supplied us with the insights to refine our strategy within the markets. As we broaden our partnership globally, we’re excited to construct on this momentum and ship larger worth to our company.”

This announcement additionally underscores Minor Accommodations’ longstanding assist for MarketHub, HBX Group’s flagship occasion collection for the journey trade. A devoted companion, the lodge group hosted MarketHub Europe 2023 on the nhow Amsterdam RAI and can welcome the European version of the occasion on the Tivoli Marina Vilamoura Algarve Resort from 1-4 April 2025.